Our Motivation

“The prospect of making a difference in people’s lives has always given me a thrill. Call it a God complex, I call it a vocation.”  

open table discusson

Photo Credit: Tolu the Midwife

The Edie and Amy Company was founded in 2017 by Dr. Ijeoma Ejekam Idaresit, to help mums navigate the challenges they face after childbirth and during breastfeeding. While receiving antenatal care as a new mother, she realized that neither her professional training nor the way information and tools were passed across were enough to prepare her for the challenges she faced on her own pregnancy, childbirth, and breastfeeding journey. 

Inspired to address this gap, Dr. Ijeoma Ejekam Idaresit established Edie and Amy, a maternal focused online media and product organization. Edie and Amy Co. provides information and products for mums and mums-to-be on getting pregnant, early signs of pregnancy, what to expect during pregnancy, childbirth and early childhood development for parents and expecting mothers, with a strong focus on the mother’s well-being.

With a Masters’ degree in public health specialized in Health Systems Strengthening, a well-known dedication to the consistent delivery of quality, and driven by the desire to help mothers, Dr. Ijeoma grew the company to become a trusted source of accurate health information presented in a relatable and interesting format, reaching over 12,000 mothers monthly through this website and other social media platforms. 

edie and amy representatives

Photo Credit: Dr. Onyedikachi Ekwerike, PSNAfrica Founder

In addition, Edie and Amy executes public health initiatives in partnership with NGOs, faith-based organizations and government agencies to provide support and mother care products in local communities. 

Dr. Ijeoma Idaresit was passionate about providing much-needed mental health support to mothers. She actively promoted this cause as the Conference Director of the Postpartum Support Network Africa (PSNAfrica). Kind, hardworking, supportive, selfless, caring, a loving mother and wife, and a firm believer that if anything was worth doing, it was worth doing excellently; these are the things that best describe her. 

The Edie and Amy company is dedicated to continuing the legacy, vision and passion of Dr Ijeoma Idaresit and her children Edidiong and Risachi.